New Tulu

Tulu is a marketing analytics tool integrated with HubSpot, designed specifically for small and medium-sized enterprises that do not have their own data teams.

What it aims to save you from are these tasks: organizing UTM codes, setting up tracking pixels, repairing damaged dashboards, and manually generating reports every week. Once it is integrated into your system, it will automatically link the spending on different channels with the actual transactions that resulted from them, helping you determine which channels actually generate revenue and which ones are just costing money. In case of any abnormalities—for example, if the cost of a particular advertising campaign suddenly soars—it will immediately send a notification to your WhatsApp account.

You can also ask it questions in natural language, such as “What was the conversion rate of leads on LinkedIn last month?” This option is ideal for small teams that are already using HubSpot but find their marketing data to be messy and unorganized. Free trials are available, and the interface is designed in English.