inPowered AI maximizes media outcomes using AI-powered programmatic optimization for agencies and brands.
What is “inPowered”?
InPowered AI enables agencies and brands to maximize the effectiveness of their media campaigns. It enhances the performance of advertising efforts through programmatically activated AI optimization, or by being directly integrated into DSP systems. The optimization algorithms of InPowered AI predict which ads will generate the desired results—whether in terms of generating traffic, boosting brand awareness, increasing visibility, attracting potential customers, driving conversions, or improving return on ad spend (ROAS).
How to use inPowered?
Users can programmatically activate inPowered AI within the PMP by generating a Deal ID, or they can directly integrate it into the DSP. Users define their desired outcomes (such as click-through rates or visibility levels) and provide details about the advertisers. Subsequently, the AI will optimize media purchases in order to achieve these desired results.
The core features of inPowered
AI-driven programmatic media performance
Instant AI optimization that can be activated using a transaction ID.
Proprietary data utilized for high-intention optimization
Integration with Index Exchange, Innovid, Edo, and Lucid