The New “Say It Again”

“Say It Again” is a tool designed to help e-commerce brands create AI-generated UGC videos. Simply insert the link to your store or product page, and the system will retrieve the relevant product information and use a digital avatar to produce a promotional video. The digital avatar can hold, wear, or use the product in question while describing its features according to a pre-written script.

In addition to videos, it can also display product image advertisements and send marketing emails. A particularly thoughtful feature is that it first shows you the script, allowing you to confirm its content before generating the video – this prevents wasting your usage quota on unsatisfactory copywriting.

This is ideal for sellers using independent e-commerce platforms like Shopify, as it allows them to bulk-add and upload promotional materials. The level of realism in digital human-driven sales videos varies depending on the product type; clothing and small items tend to look more convincing than larger products. It is recommended to create several such videos before officially launching your promotion campaign.

Video tools are designed to handle the visual aspect of content; the story itself still needs to be developed separately. TVLab has compiled a collection of currently popular short-form dramas and common story tropes (such as coming-back stories, hidden identities, contract marriages, etc.). Each inspiration card includes vertical storyboard layouts and visual cues to help with creative development.