Faraday predicts customer behavior using an API for building predictive customer experiences.
What is Faraday?
Faraday helps you predict customer behavior through developer-friendly APIs, enabling you to create powerful systems that can enhance the customer experience. Faraday provides data science and engineering teams with everything they need to build innovative solutions that truly improve customer experiences – whether it comes to data analysis, AI-powered tools, or automation mechanisms, including both click-based interfaces and API-based solutions.
How to use Faraday?
Connect to your existing data sources, define your prediction objectives, view the automatically generated reports, and deploy your predictions wherever you need them. Faraday provides built-in features for consuming data, managing AI models, and controlling for any potential biases.
The core functions of Faraday
An AI agent designed to predict customer behavior
Developer-friendly API
Built-in consumer data
Built-in AI agents designed for specific critical behaviors
Built-in bias management
Data Inflow and Integration
Identity resolution
Algorithm optimization
Feature engineering
Verification and Reporting
Probability calibration
geographical normalization
explainability
Bias detection and mitigation
Real-time and batch inference
Lifecycle Management